Product Launches
Show what makes your product different and how to use it through engaging activities, with staff on hand to answer questions.
On-Ground Brand Activation
Roadshow & Caravan Events
Brandstorm plans roadshows and caravan events that bring your brand to consumers in your target locations. From product demonstrations and sampling to in-store activities, we coordinate locations, staff and delivery around your campaign goals and budget.
Campaign Goals
A Roadshow Built Around Your Goals
Use a roadshow to launch a product, encourage trials or support in-store activity. Define your audience and the action you want them to take, then align the format, locations and measurement with that goal.
Trials & Sampling
Put samples into the hands of your target audience and bring their feedback back to your brand.
In-Store Connections
Work with retailers or points of sale to guide people towards a purchase, while keeping awareness and sales figures clearly separate.
Activation Formats
The Right Format for Your Brand
Choose a format that suits your product, venue and the way you want consumers to take part.
Multi-Site Roadshows
Take one campaign concept and set of activities to several locations. Adapt the scale, duration and equipment layout to each venue while keeping the brand message and experience consistent.
Mobile Caravans
Plan routes, stops and activity schedules around your target areas. If vehicles will carry branding or host activities, agree on vehicle types, equipment and access restrictions before delivery.
Product Trial Booths
Create a space for demonstrations, product trials and questions. Choose booth layouts, demonstration tables and equipment to suit the product, expected attendance and venue requirements.
Roadshows can run at fixed locations or on the move, with trials and sampling combined to suit the campaign goals.
Service Scope
What Brandstorm Handles for You
Agree on tasks, owners and deadlines based on the activity format and budget before the project begins.
Concept & Activities
Develop the concept, activities and key messages around your product, audience and campaign brief. Prepare guidance for staff to introduce products, demonstrate them and speak with participants.
Locations & Planning
Plan venues, dates, times and travel routes. Check requirements such as space, power and equipment access, and clearly assign responsibility for venue coordination and permits.
Staff & Production
Plan staffing, materials, equipment and schedules for each location, covering transport, setup, activities and dismantling. Define each team’s responsibilities within the agreed scope.
Content & KOLs
Add content or KOL support when the campaign needs an online extension. Agree on the number of deliverables, publishing channels, schedule and media usage rights within the scope.
The proposal will specify what is included, excluded or charged separately, such as venue fees, vehicles, equipment, samples, prizes, KOL activity and content production. Review the items and budget before confirming the project.
How We Work
From Your Brief to the Event
Agree on a work plan and approval process, check readiness before going on site and report results against the goals set together.
Brief & Goals
Understand the product, campaign goals, audience and intended participant action. Review locations, timing and budget to choose a suitable format.
Plan & Approval
Confirm the concept, venues, schedule, materials, equipment, staffing, budget and measurement. Assign owners and identify approvals needed before preparation starts.
Pre-Event Preparation
Brief staff and check materials, equipment, samples and product information. Review transport and setup schedules, plus contingency plans for venue or timing changes.
Delivery & Reporting
Run the activities and collect data against the agreed indicators. Summarise results by location, issues and recommendations to evaluate the campaign and improve future events.
Case Study
Brandstorm Caravan in Action
An example of bringing a product to consumers in shops and markets, connecting product trials with local communication.
P&G Rejoice
A New Formula Launch with Caravans & Local KOLs
Brandstorm introduced Rejoice’s new formula in shops and markets through caravan activities that helped consumers discover and try the product. Local KOL communication connected awareness with product experience where the product was sold.
- On-Site Activities
- Product introductions, trials and sampling
- Local KOLs
- Local KOLs introduced the product and built awareness
Agree Up Front on What to Measure
Before the booth goes up, we sit down with you to decide what to measure. We agree on the numbers from day one, so when the event ends, you can compare results and see what worked.
Budget Factors
Roadshow Budget Factors
Estimate the budget from the activity format, locations and duration. The quotation will clearly state inclusions, exclusions and additional costs.
Stops & Distance
More stops, more days or longer distances add travel and accommodation costs. We help plan the route to make the most of your budget.
Booths & Production
Booth size, materials, equipment and each venue’s rules affect the cost. We move reusable items to the next stop to help save your budget.
Staff & Giveaways
Staff numbers, working hours, samples and prizes all count. Tell us what your brand will provide and what you would like us to handle.
Optional Extras
KOLs, photography, video or follow-up advertising: tell us the deliverables and channels you need, and we will price the work around what you will use.
Before You Begin
Roadshow Questions Answered
How do roadshows and caravans differ?
A roadshow brings your brand to target audiences at planned locations. A caravan focuses on a team and its activities travelling along a route. The two can work together, such as a caravan stopping at shops in several areas for product demonstrations.
Can we focus on selected provinces?
You can suggest provinces or venues. The team will assess location suitability, travel and staffing alongside your timing and budget before confirming venues and the service scope.
Does a roadshow need a vehicle?
A vehicle does not have to be part of the activity. A roadshow can use booths or fixed activities in shops and designated spaces. If you want a branded vehicle or vehicle-based activity, define the type, size, fit-out and access restrictions before finalising the plan.
Does the brand need to supply samples?
This depends on the agreed scope. Specify what the brand will supply and what the event team will handle, including quantities, delivery dates, storage and leftover stock. Provide product information and usage instructions for staff briefings.
How early should we start planning?
Start once you have initial goals and event timing. Preparation depends on the number of stops, production, venue coordination, design and plan approvals, and product readiness. The team will assess the preparation schedule before confirming event dates.
What do we need for a quotation?
Share the product, campaign goals, audience, provinces or venues, timing, number of days, indicative budget, preferred activities and anything already prepared. If some details are undecided, send the initial information and constraints so we can discuss options and estimate the scope.
News & Insights
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Plan Your Roadshow
Tell us about your product, audience and target locations, along with your timing and indicative budget. The Brandstorm team can assess suitable activities and the scope for your campaign.