The Challenge
Campaign Challenge
P&G's Rejoice needed to launch a new 3-in-1 formula at the local level — driving awareness, trial and sales in regional stores and markets where on-ground experience and local trust matter most.
The Strategy
Our Approach
Foundation
Caravan Activation
Planned and executed a caravan activation to reach target audiences on the ground across 40+ stores and markets.
Activation
Hands-On Trial
Let target audiences experience the new formula firsthand, driving sales in local stores.
Optimization
Local KOL Engagement
Drove awareness and product education through local influencer engagement.
Impact
Mass Sampling
Distributed 3,500+ product samples across the activation footprint.
The Results
Campaign Results
The launch drove 30% sales growth across 40+ stores and markets, with 3,500+ product samples distributed — translating local KOL engagement and hands-on trial directly into shelf takeoff.