Brandstorm plans events and marketing activations for brands and businesses, from product launches and sampling to seminars, roadshows, in-store activities, fan events and live coverage. We coordinate concepts, production, teams and event-day delivery, agreeing on scope, budget and measurement before each project begins.
Scenes from concerts, product activations, roadshows and corporate events that connect brands with their audiences.
Start with your audience and brand objectives, then choose the activities, venue and production that can bring the experience to life.
Help guests discover your brand, understand its strengths and try your products through relevant activities. These may include launches, demonstration booths and sampling, with clear product information, trial instructions and participation steps.
Take your brand activities to multiple locations with coordinated routes, equipment transport and local teams. Check each location's constraints and keep the experience and message consistent throughout the campaign.
Plan experiences that connect brands, artists and audiences, from activity zones, stages and show cues to admission. Coordinate schedules, venue capacity and content usage rights within the agreed scope.
Support customer meetings, seminars and corporate activities with a clear communication plan. Align the agenda, seating, registration, audiovisual systems and speaker cues with the audience size and content.
Connect the retail space with product experiences through promotional teams, demonstrations and point-of-sale materials. Coordinate store rules, installation space and product information, then agree on ways to track trials or sales using available data.
Create spaces where people discover your brand through participation, including mall pop-ups, exhibition booths and festival activities. Plan entrances, exits, activity points and photo areas around the actual venue.
An event can reach beyond its venue. Give media and content clear roles, with event delivery and amplification defined as separate service scopes.
Extend the on-site experience through live streaming, photography and video. Agree on channels, recording teams, setup positions and deliverables, and check connectivity, music and image rights, and the use of attendee information as relevant to the activity.
Plan the role of influencers and media before, during and after the event to invite audiences, explain products or share experiences. Agree on deliverables, publication dates, reuse rights and disclosure of commercial relationships.
Bring the concept, venue, production and team into one plan. Define deliverables, such as layouts and production lists, together with responsibilities, approval points and timelines so everyone is ready before the event.
Start with objectives, audience, timing and budget. Design activities around what you want people to feel, understand or do next, and choose measures that can be tracked using real data.
Review the space, layout, access times, power supply and transport. Coordinate venue conditions, contractors and relevant permissions, with clear responsibilities and contingency plans suited to the activity.
Prepare the agreed stage, booths, lighting, sound, screens, graphics and point-of-sale materials. Check information, materials and artwork before production, with defined revision rounds and approval owners.
Coordinate hosts, speakers, artists and activity teams as required. Assign roles, brief the schedule, rehearse cues and establish contact points, decision-makers and a response plan for changes before event day.
Work to the approved plan, track the agreed key performance indicators (KPIs), and deliver assets and reports according to the project's scope and schedule.
Manage the schedule, activity cues and handovers on the day. Coordinate on-site teams and stakeholders, confirming changes with the responsible decision-makers under the agreed plan.
Record data using agreed counting methods, such as attendance, product trials and communication results. Identify data sources and measurement periods so reporting reflects the event's objectives.
Deliver the agreed items on schedule, including any photography, video and KPI reports within scope. Separate measured results from observations, with recommendations for the next event.
Examples of on-site activities and communication campaigns around events. Each case study explains Brandstorm's role and the specific services involved.
The Connecting with a Smile campaign launch celebrated Pocky's 60th anniversary with a PERSES fan meeting. Brandstorm handled artwork, the venue setup, activities and on-site production, connecting product sampling with the fan experience.
View Case Study
The P&G Grand Sale connected GMMTV KOLs with the retail environment, combining audience engagement and in-store product communication. It illustrates the combined roles of Event Activation, KOL Management and Retail Marketing.
View Case Study
A new-formula launch campaign combining a caravan, product sampling and local KOLs. Communication and in-store and market experiences helped the target audience discover and try the product.
View Case StudyThese examples are based on Brandstorm's published case studies. Service scope and measurement methods differ by project; past work does not guarantee the results of a new campaign.
Pricing depends on the actual scope; one price cannot suit every event. Share your budget range and priorities so production and activities can be planned around your objectives.
Consider venue hire, setup and dismantling days, operating hours, power supply, delivery access and out-of-hours work requirements.
Guest numbers, registration, seating, catering and activity points affect the equipment, space and team required.
Booth size, sets, screens, lighting, sound, graphics and materials influence both the budget and design or production lead time.
Check availability and terms for hosts, speakers, artists, promotional teams and special activities separately for each item.
Multi-location events need to account for distance, accommodation, transport and setup cycles to allocate enough people and equipment.
Define photography, video, live streaming, deliverable quantities, revision rounds and rights for publication or advertising use.
Before work begins, the quotation should specify inclusions and exclusions, quantities or service duration, tax, payment stages, overtime, and postponement or cancellation terms, with a named approver for additional costs.
We support brand and corporate events, including launches, product sampling, roadshows, corporate events, seminars, in-store activations, brand experience zones, concerts and fan meetings. Share the format, dates, expected attendance and location so we can assess the team and scope required.
Prepare your objectives, target audience, approximate guest numbers, preferred dates, potential locations and budget range. Reference images, a draft agenda or brand guidelines can also help.
Yes. Start with your business objectives and planned budget. The team can help assess suitable formats and venue requirements. Venue bookings and production begin once details have been confirmed with the relevant parties.
Pricing is assessed per project, considering the venue, attendance, production, equipment and team. Share your budget range and initial brief so essential items and flexible options can be reviewed before the quotation is finalised.
Get in touch once you know the likely event dates, allowing time for venue checks, availability, design, approvals and production. Multiple locations, custom production or many stakeholders require more preparation time. The schedule is confirmed against the actual scope.
Tell us which areas you need help with, such as staging and audiovisual systems, registration, speaker cues or event-day coordination. Identify existing teams and contractors so responsibilities, handovers and approval owners are clear before work starts.
Review site constraints, access times, power, transport and weather conditions, with alternatives and decision-makers identified for unexpected changes. Relevant permissions and site-specific requirements must be coordinated with the venue owner and stakeholders before the plan is confirmed.
Check the quotation. Photography, video and live streaming need a defined scope covering deliverable quantities, delivery dates, revision rounds, publication channels and reuse rights. Third-party music or images, and the recording or publication of attendee information, require rights and requirements to be checked for the intended use.
Venue and team availability, along with items already produced or booked, need to be checked first. Changes may add costs or affect the schedule. Agree on postponement, cancellation and extra-work approval terms before the project starts.
Agree on report topics before the event, such as actual attendance, product trial results, feedback and delivered assets. Define counting methods, data sources, collection responsibilities and delivery dates so the report supports decisions against your objectives.
Share your objectives, event format, dates, expected attendance, location and budget range so the Brandstorm team can assess a suitable approach and scope.