The Challenge
Campaign Challenge
Vivo's marketplace ads were already performing at 30x ROAS, but the keyword structure and campaign mechanics were leaving GMV and efficiency on the table — especially during high-stakes campaign periods.
The Strategy
Our Approach
Foundation
Keyword Restructure
Restructured keyword campaigns and optimised the account for maximum GMV performance.
Activation
Campaign-Period Tactics
Developed dedicated optimisation strategies for Product Ads and Shop Ads during campaign periods — more than doubling CTR.
Optimization
Cost Discipline
Reduced advertising costs by over 8% while pushing ROAS up, not down.
Impact
ROAS Scaling
Scaled return from 30x to 80x within three months by compounding the keyword and bidding gains.
The Results
Campaign Results
Within three months ROAS rose from 30x to 80x, advertising costs fell by over 8%, and Product and Shop Ads delivered more than a 2x increase in click-through rate.