Campaign Challenge
Dr.Pong was spending heavily on Shopee and Lazada ads but had plateaued at 10x ROAS with significant monthly inefficiency. The opportunity was to scale profitably — lifting return and cutting waste at the same time, without slowing sales growth.
Our Approach
Account Audit
Audited all Shopee and Lazada campaigns to isolate wasted spend, structural conflicts and bid misalignment.
Efficiency Rebuild
Rebuilt the account to remove inefficiency — freeing over 5 million THB per month while sales kept growing.
ROAS Maximization
Improved advertising efficiency over six months by concentrating budget on proven, high-return placements.
Profitable Scaling
Reinvested savings into scaling winners, driving 30% year-over-year growth toward a projected 1.5 billion THB in annual sales.
Campaign Results
The campaign improved marketplace advertising efficiency over six months, freeing over 5 million THB per month. Since the partnership began the store has grown 30% year-over-year, with projected annual sales reaching 1.5 billion THB.