Campaign Challenge
The P&G Grand Sale 2025 at Big C needed to drive in-store participation and sales — not just awareness. The strategy was to harness GMMTV's fandom, recruiting their KOLs to turn a retail promotion into a must-attend event.
Our Approach
GMMTV KOL Coordination
Planned and executed the campaign by recruiting and coordinating GMMTV KOLs for the in-store activity.
Mass Participation
Drew over 5,000 participants to the activity within one week.
Engagement Explosion
Generated more than 2 million engagements within 3 days across Meta, TikTok and X (Twitter), plus 100,000+ organic conversations.
In-Store Sales
Converted the energy into 20% sales growth in store.
Campaign Results
The campaign drew 5,000+ participants in one week, generated over 2 million engagements in three days and 100,000+ organic conversations across Meta, TikTok and X, and drove 20% sales growth in store.