Choose Your Campaign Format

Plan campaigns across Thailand, with media and activities suited to your audience, locations, timing and budget.

Vehicle WrapsIn-Car ScreensVehicle StickersBrand ActivationsLED TrucksRoadshows

Electric taxi with a full vehicle advertising wrap

Vehicle Wraps

Use a vehicle's exterior to display your logo, product images and a memorable message. Choose full or partial wraps on taxis, tuk-tuks, buses, vans, pickups or trucks to suit the plan. This format supports product launches, branch promotions and brand awareness, with design, production, installation and removal planned within the agreed scope.

Share your brand or product, vehicle type and quantity, target locations, campaign dates and available artwork so we can plan the wraps around your campaign.

Digital advertising screen mounted on a taxi headrest

In-Car Screens

Show images or videos to passengers during their journey. In-car screens suit brand storytelling, product introductions, demonstrations and promotions. Plan the number of screens, campaign duration and playback terms, with QR codes or interactive features where the system supports them.

Tell us your audience, locations, campaign dates, screen count, creative length and desired next action so we can plan the screen campaign around your goals.

Vehicle Stickers and Media

Use stickers or media installed on selected areas of a vehicle to communicate promotions or support a wider campaign. Choose suitable positions, sizes, materials and formats for the vehicle and campaign duration. Artwork preparation, production and quality checks follow the agreed scope.

Specify the vehicle type, preferred position, message, dimensions, quantity and campaign duration, including any planned creative changes during the campaign.

On-Vehicle Activations

Connect advertising exposure with a brand experience through product sampling, branded shuttle rides or festival and event activities. This approach suits product launches and trials. Plan locations, schedules, staffing, product distribution and activity records around the campaign goals.

Share the product, sample quantity, participant audience, pickup or event locations, dates, available staff and intended measures so we can agree on the activity scope.

Mobile LED Trucks

Use exterior LED screens to show images or videos for product launches, branch promotions and events. Choose the vehicle, screen size and display sides to suit the brief. Plan stops or routes, schedules, media files, power and operating staff around the locations and audience.

Provide your locations or routes, dates and operating hours, preferred screen size, video files and audio requirements so we can select and schedule the right vehicle.

Roadshows and Event Vehicles

Bring activities to your audience with stage trucks, mobile booths or product display vehicles. These formats suit demonstrations, product trials and face-to-face conversations. Plan multiple stops or a vehicle convoy, with activity areas, installation, power, audio and on-site staff tailored to the brand brief.

Share the activity goals, display products, event locations, number of days, space requirements, power or audio needs and budget so we can shape the roadshow around your brief.

Start With Your Brief

Share your brand's goals and the details below so Brandstorm can plan a suitable mobile advertising campaign. If you have not chosen the media or budget yet, let us know where you would like guidance.

Brand and Audience

Your brand, the product or service you want to promote, the customers you want to reach and your campaign goals.

Locations and Timing

Your preferred provinces, areas or routes, along with the start date and planned duration for the media or activities.

Initial Budget

An overall campaign budget to help define suitable media formats, duration and scope.

Plan Around Your Audience

Brandstorm turns your brief into a mobile advertising plan, from choosing media and preparing creative to coordinating delivery and reporting. Each campaign is planned around its goals and agreed scope.

Define the Audience

Review your campaign goals, audience, locations and timing to guide media selection. Agree on suitable metrics and data collection methods for the format.

Prepare Media and Creative

Choose the media, key message and desired audience action. Prepare files to the media specifications and obtain client approval before production or display.

Coordinate Delivery

Schedule production, installation and media use, coordinating vehicles, staff and venues within the agreed scope. For activations, prepare products, equipment and relevant permissions before launch.

Track and Report

Collect delivery evidence and results against the agreed metrics, using the data each format can provide. Summarise the findings and recommendations for the next campaign.

Mobile Media in Action

Pepsi: Songkran Tuk-Tuks 2026

Brandstorm worked with MotionReach on Pepsi's Songkran campaign, combining fully branded tuk-tuks with free shuttle rides and product sampling. The campaign connected street-level brand visibility with the experience of travelling between event locations.

Dates: 13–15 April 2026 (3 days)
Route: CentralWorld–Parq Silom

Fleet of Pepsi-wrapped tuk-tuks during Songkran in Bangkok — Fleet of Pepsi-wrapped tuk-tuks

Free Pepsi tuk-tuk shuttle rides during Songkran in Bangkok — Free Pepsi tuk-tuk shuttle rides

Fully Wrapped Tuk-Tuks: 20 vehicles
Estimated Impressions: 600,000
Free Shuttle Passengers: 3,840

Figures cover the three-day campaign. Impressions are estimates, not unique viewers. Passenger numbers come from the campaign report. These two measures should not be added together or treated as sales.

How We Measure Vehicle Media

Agree on metrics and reporting before the campaign begins. Use data appropriate to each format, including delivery evidence, estimated opportunities to see the advertising and audience responses, within the agreed scope.

Media Format	What Is Reported	How to Read It
Digital Screens and LED Trucks	Images of the advertising, or logs of playback counts and times, with location data where the system supports it.	Use the available evidence to verify delivery. The number of ad plays is not the number of viewers.
Vehicle Wraps and Stickers	Installation photos, vehicle counts and campaign dates, plus estimated opportunities to see the advertising where supporting data and a calculation method are available.	Separate counted data from estimates and state the units, sources and calculation method. Opportunities to see are not unique viewers.
Roadshows and Brand Activations	Participant counts, shuttle rides and products distributed, plus QR code scans or enquiries where tracking is available.	Specify the counting units and how repeat activity is handled. Sales attributed to a campaign require purchase data linked to it through the agreed measurement method.

Mobile Advertising Costs

Budgets depend on the media format, quantity, locations and duration, as well as production and activities. Assess media, production and activation costs separately to clarify the scope and allocate your budget appropriately.

Campaign Cost Components

MediaProductionActivations

Media and Duration

Media costs depend on the format, number of vehicles or screens, target locations and duration. For wraps, specify the vehicle type and coverage area. For digital screens, specify screen count, timing and playback terms. Confirm the locations, routes or operating conditions for the selected format.

Production and Installation

Assess design, file preparation, production, installation and quality checks for the chosen format and scope. Clarify whether removal or sticker stripping is included at the end. If creative will change during the campaign, list the additional work and charges in the quotation.

Activations and Reporting

Assess costs for the selected activities, such as on-site staff, samples, shuttle services and permit coordination. Specify the tracking systems and reports required within the scope, and agree on included items and additional work before launch.

Mobile Advertising FAQs

What is mobile advertising?

Mobile advertising is out-of-home (OOH) media installed or displayed on vehicles, including wraps, stickers, in-car screens and LED trucks. Formats that display ads on digital screens are part of DOOH and can be planned alongside roadshows or brand activations.

Which campaigns does it suit?

It suits product launches, branch promotions, brand awareness and festival or event activities. Consider where your audience is, whether you want to reach passengers or people outside the vehicle, and what you want viewers to do after seeing the ad.

Should I choose in-car screens or wraps?

Choose in-car screens to communicate with passengers through video or animation. Choose wraps to show people outside the vehicle clear brand imagery and a message they can understand quickly. Both can work together, with creative suited to the placement and viewing time.

Can I choose provinces or routes?

Campaigns can be planned across Thailand. Include your preferred provinces, areas, routes or activity locations in the brief. The team will check media and vehicle availability for your dates and confirm locations, routes and schedules for the selected format before booking.

What affects cost and lead time?

Costs depend on the format, vehicle or screen count, locations, duration and production or activation scope. Lead times depend on media and artwork availability, design approval, production and installation. Share your intended start date so the team can estimate costs and confirm delivery dates before booking.

What reporting is available?

Reports depend on the format and agreed scope, such as installation or display photos, playback logs and activation data. Ad plays are not viewer counts. Estimated opportunities to see require supporting data and a calculation method, and must be clearly separated from counted data.

Can it connect with events or online campaigns?

You can combine mobile media with brand activations, sampling or shuttle services and use QR codes to link viewers to an online campaign. Place codes where people have time and can scan comfortably, such as inside vehicles or at activity locations. Agree on tracking and metrics before launch.

What do I need for a media plan?

Prepare your brand or product details, goals, audience, preferred provinces or areas, start date, duration and budget. Include the formats you are interested in and any image or video files available. If you have not chosen a format, explain what you want people to remember or do next to help shape the plan.

Plan Mobile Media With Us

Send Brandstorm your brand brief, audience, provinces or areas, campaign dates and budget. We will help plan vehicle media, LED trucks, roadshows or activities around your goals.