Campaign Challenge
Summer Land, Thailand's live-music water festival at RCA, needed to build event reputation and convert it into ticket sales inside a tight pre-event window. The challenge was generating both mass buzz and measurable conversion through influencers.
Our Approach
200+ Creator Activation
Executed video content with over 200 KOCs and KOLs across the festival's core platforms.
Maximised Reach
Maximised target reach to over 10 million within two weeks.
Follower Surge
Grew the page's followers by more than 217% within a single week.
Direct Conversion
Generated over 2 million THB in sales through the KOL channel alone.
Campaign Results
The campaign reached over 10 million people in two weeks, grew followers by 217% in one week, and drove over 2 million THB in ticket sales through influencers alone — proving KOLs can build reputation and convert at the same time.