Register Serum Launch
Launched simultaneously across TikTok Shop Live, Shopee, and 80+ Big C and Lotus's branches — 3K+ units sold live, 4.2x ROAS.
Campaign Challenge
Register Serum was a new entrant in a saturated skincare category. The brand needed a launch that hit shelf, e-commerce, and live commerce simultaneously — and converted curiosity into trial within the first 30 days.
Our Approach
KOL Hype Wave
Pre-seeded 25 beauty creators 10 days before launch with hero ingredient stories — building anticipation and Google search demand pre-launch.
Live Commerce Programme
12 TikTok Shop Live sessions across the launch month with rotating hosts and exclusive bundle offers — driving 3K+ units of direct live sales.
Marketplace Activation
Optimised Shopee and Lazada listings with ad spend, flash sales, and review-generation to convert search demand into purchase.
Modern Trade Landing
Synchronised launch with Big C and Lotus's end-cap takeovers across 80+ branches — converting brand-aware shoppers into in-store purchase.
Campaign Results
The launch sold 3K+ units in live commerce alone, returned 4.2x blended ROAS across all paid channels, and achieved 95%+ shelf availability across the modern trade footprint within 4 weeks.
Client
Register Skincare
Industry
Beauty / Skincare
Services
Duration
30-day launch + ongoing
Market
Thailand — Omnichannel
Plan Your Campaign
We'll engineer the synchronised launch playbook your category needs.
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