KOL Event Conversion
200+ KOLs and KOCs deployed in a coordinated 2-week campaign that reached 10M people and drove 2M THB in direct sales through the influencer channel alone.
Campaign Challenge
A beauty and lifestyle brand needed to drive both brand awareness and direct sales during a major product launch window. The challenge was to move beyond vanity metrics — impressive reach numbers that don't translate to transactions — and build a KOL architecture where every activation was tied to a measurable sales outcome.
Our Approach
Tier-Based Casting
Deployed a tiered strategy: 5 Mega KOLs for brand awareness reach, 30 Macro KOLs for category credibility, and 170+ Micro and Nano KOCs for conversion-focused community seeding.
Live Commerce Integration
Embedded live commerce sessions within the KOL activation — scheduling simultaneous product broadcasts across TikTok and Facebook Live with exclusive campaign codes to track attribution.
Content Coordination
Briefed all creators with a unified campaign narrative while allowing each creator to adapt the story to their authentic voice — maintaining brand consistency without sacrificing creator credibility.
Real-Time Optimisation
Monitored daily performance and shifted budget toward top-performing creators mid-campaign — reallocating 30% of the KOC budget toward the top 20 creators who were demonstrably converting.
Campaign Results
The 2-week campaign reached over 10 million unique users across all platforms, generated 2M THB in directly attributable sales through campaign tracking codes, and achieved a 5x blended ROAS on total KOL spend. The live commerce component alone accounted for 35% of total tracked sales.
Client
Beauty & Lifestyle Brand (Confidential)
Industry
Beauty & Skincare
Services
Duration
2-week campaign
Market
Thailand — TikTok & Facebook
Plan Your Campaign
We manage the full creator ecosystem — from casting to conversion.
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