Campaign Challenge
Dr.Pong's Google Ads were running at 0.9x ROAS, with real headroom still to capture. The goal was to make the existing budget work far harder — lifting return and contributing meaningfully to the wider Shopee store, without spending a single baht more.
Our Approach
Full Campaign Redesign
Rebuilt the Google Ads account structure from the ground up while holding the existing budget — focusing every baht on the highest-return opportunities.
Intent-Led Structure
Restructured campaigns and bidding around real purchase intent, concentrating budget on the high-intent queries most likely to convert.
Continuous Optimization
Iterated weekly, reallocating budget to top performers and lifting ROAS from 0.9x to 4.5x within six months.
Store-Level Impact
Connected Google performance to the wider Shopee store, contributing 30–40% of overall store growth.
Campaign Results
Within six months, ROAS climbed from 0.9x to 4.5x on an unchanged budget, and the rebuilt Google programme generated 30–40% of the growth for Dr.Pong's overall Shopee store.