The Challenge
Campaign Challenge
Crest Resort & Pool Villas was running Google Ads at 3x ROAS — underdelivering for a high-value, high-consideration booking product. The opportunity was to capture high-intent travel demand far more efficiently.
The Strategy
Our Approach
Foundation
Campaign Restructure
Restructured Google Ads campaigns for sharper targeting and cleaner account efficiency.
Activation
Bid Optimization
Optimised bidding strategies to maximise return on every baht of ad spend.
Optimization
Intent Capture
Focused budget on the highest-intent booking queries to convert ready-to-book travellers.
Impact
Rapid ROAS Lift
Drove ROAS from 3x to 20x within just three months, with 20–30% sales growth.
The Results
Campaign Results
Within three months, restructured campaigns and optimised bidding lifted ROAS from 3x to 20x and delivered 20–30% sales growth for the resort.