Campaign Challenge
AES Solution needed to build large-scale brand presence and credibility in the construction and industrial market. That called for a coordinated offline media push — outdoor, broadcast and press — executed as one omnichannel plan, much of it a first for the brand.
Our Approach
Omnichannel Media Plan
Delivered an omnichannel media plan anchored by a large-scale out-of-home (OOH) programme.
First Thematic TVC
Drafted the screenplay and produced the brand's first-ever thematic video commercial.
Large-Format OOH
Executed two major billboards generating 44 million eyeballs of high-impact reach.
PR at Scale
Ran PR media advertisement across more than 30 major publications.
Campaign Results
The programme delivered 44 million eyeballs through two large-scale billboards, the brand's first-ever thematic TV commercial, and PR coverage across more than 30 major publications — establishing AES Solution's presence at scale.