Campaign Challenge
Sony needed its Shopee store to perform harder during new-product launches and across the year — without a major budget increase. The task was to extract more sales and efficiency from disciplined, product-level campaign management.
Our Approach
Product-Specific Strategy
Developed product-specific strategies based on sales-value KPIs, lifting new-launch sales over 15% versus previous models.
Keyword-Level Management
Managed ad budgets efficiently and optimised at the keyword level, driving more shop visits.
Launch Performance
Concentrated firepower on flagship launches to maximise sell-through during the windows that mattered most.
Year-Peak Result
Drove the Shopee shop to its highest sales of the year on only a 7% budget increase, at an 8x ROAS improvement.
Campaign Results
Product-level strategy delivered over 15% higher sales on new launches and drove Sony's Shopee shop to its highest sales of the year — achieved with only a 7% increase in ad budget and an 8x improvement in ROAS.