Campaign Challenge
A leading consumer goods brand had been running Shopee and Lazada ads in-house for 18 months with significant budget allocation, but had plateaued at 10x ROAS with high month-on-month spend inefficiency. They needed an external audit and full account restructure to unlock scalable profitability.
Our Approach
Full Account Audit
Audited all active campaigns across Shopee and Lazada — identifying 40% of spend going to zero-return placements, structural campaign conflicts, and bid strategy misalignment.
Campaign Restructure
Rebuilt campaign architecture from the ground up — separating brand, competitor, and discovery campaigns with individual ROAS targets and budget controls.
Product-Level Optimisation
Identified the top 20% of SKUs driving 80% of revenue and redirected spend toward these hero products while suppressing underperforming listings.
Scaling the Winners
With the restructured foundation in place, systematically scaled budget on proven ad sets — doubling spend on top performers while maintaining target ROAS thresholds.
Campaign Results
Within 6 months, ROAS climbed from 10x to a peak of 20x while monthly ad spend efficiency improvements freed up 5M THB per month — budget that was reinvested into scaling winning campaigns. Year-on-year, the store grew 30% in GMV with the same or lower total media investment.