Campaign Challenge
Dr. Chen Clinic delivered category-leading results but needed a performance engine to match its ambition — scaling from a Chiang Mai clinic into a full Bangkok hospital. The growth had to come from a reliable, cost-efficient flow of qualified patient enquiries, sustained over years.
Our Approach
Seven-Year Partnership
Supported the brand's expansion from Chiang Mai (clinic) to Bangkok (hospital) over seven years of continuous Meta growth.
Inbox-Led Campaigns
Focused on inbox/messaging campaigns, reducing cost per message by 12% annually while boosting conversion.
Conversion Rate Lift
Lifted the average inbox rate from 0.5% to 3% — a step-change in how efficiently spend turned into conversations.
Revenue at Scale
Sustained over 10M THB in monthly revenue and 300 qualified leads per month at a 21x ROAS.
Campaign Results
The Meta programme generated 300 leads per month and 15M THB in sales value at a 21x ROAS, lifted the average inbox rate from 0.5% to 3%, cut cost per message 12% annually, and drove over 10M THB in monthly revenue — supporting the clinic's growth into a hospital.