The Challenge
Campaign Challenge
BSL Clinic needed more qualified appointment bookings without rising media costs. The task was to plan a targeted ad strategy that maximised conversion efficiency and turned ad clicks into real consultations, not just enquiries.
The Strategy
Our Approach
Foundation
Targeted Ad Strategy
Planned a targeted ad strategy on Google and Facebook to maximise conversion and efficiency.
Activation
Chat-Led Conversion
Increased conversions through chat-based engagement that led to real appointment bookings.
Optimization
Cost Reduction
Improved ad performance while reducing media costs, delivering better ROI.
Impact
Compounding Gains
Sustained the gains into 20% lead growth and 12% sales growth.
The Results
Campaign Results
The consult-led strategy delivered 20% lead growth and 12% sales growth while reducing media cost — turning chat engagement into booked appointments and better overall ROI.