The Challenge
Campaign Challenge
Avène needed to strengthen brand trust and drive sales for its serum on TikTok. The most credible route wasn't brand advertising — it was mass peer-generated review content that read as genuine consumer recommendation.
The Strategy
Our Approach
Foundation
Mass Review Programme
Leveraged product reviews from KOCs and KOLs on TikTok to flood the feed with authentic proof.
Activation
Trust Through Peers
Strengthened brand trust through mass peer-generated content rather than brand voice.
Optimization
Social-Voice Growth
Drove a 30% increase in social voice for the serum across the campaign.
Impact
Return on Investment
Achieved a 4–5x ROI within three months.
The Results
Reviews from 50+ KOCs and KOLs strengthened brand trust through peer content, drove a 30% growth in social voice, and delivered a 4–5x ROI within three months.