Campaign Challenge
A SOLAR was entering a Thai residential and commercial solar market already dominated by established players with strong brand recall. To compete, the brand needed more than ads — it needed a positioning that would earn top-of-mind status and a media engine that converted attention into qualified solar enquiries. The mandate was clear: build the brand from the ground up and prove it with revenue.
Our Approach
Brand Strategy from Day One
Developed the brand strategy and positioning from the ground up — engineering A SOLAR into the top 3 of the industry and capturing the #1 Top-of-Mind ranking in its category.
Full-Funnel Media Plan
Built an integrated Facebook and Google media plan covering awareness through to high-intent lead capture, aligned to the brand positioning.
Continuous Optimization
Strategically planned and optimised every campaign, driving a 20% annual sales growth while holding media efficiency.
Revenue as the Scoreboard
Measured success against revenue, not vanity metrics — feeding cleaner pipeline to the sales team and scaling what worked.
Campaign Results
A SOLAR reached the top 3 of Thailand's solar industry and secured the #1 Top-of-Mind ranking in its category. Optimised Facebook and Google campaigns drove 20% annual sales growth, and the brand generated over 450 million THB in revenue — cementing its leadership in the solar energy market.