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Pocky × PERSES

Connecting With a SmileCelebrating 60 Years of Pocky With a PERSES Fan Meeting

PERSES at the Pocky Connecting with a Smile fan meeting

Celebrating 60 Years of Pocky

Thai Glico entrusted Brandstorm with the “Connecting with a Smile” campaign launch to celebrate Pocky’s 60th anniversary. The event took place on 20 June 2026 at Sphere Gallery 1, M Floor, EMSPHERE Bangkok.

We managed the project from artwork, spatial design and activity planning through to on-site delivery. Interactive zones, sampling booths and a special performance brought visitors together for a fan meeting with T-pop boy band PERSES.

Client
Thai Glico (Pocky)
Services
EventActivation
Date
20 June 2026
Venue
Sphere Gallery 1, M Floor
EMSPHERE Bangkok

The Challenge

One event had to celebrate 60 years of Pocky, introduce new packaging across six flavours and communicate the richer chocolate and crispier biscuit of the new Pocky Chocolate recipe. It also needed to engage both PERSES fans and the wider public, with every element naturally connected to the campaign’s central idea: a smile.

Visitors at the Pocky Connecting with a Smile event at EMSPHERE
Bringing the brand and visitors together at EMSPHERE

Taste, Play and Share

We built the experience around smiles, giving people ways to try the product, join in and share the moment.

Artwork and Key Visuals

The “Better Taste, Bigger Smile” visual concept combined a bright event identity with the new packaging, carrying a consistent campaign message throughout the venue.

Activities and Sampling

Interactive zones and sampling booths let visitors try the new recipe for themselves, while photo opportunities gave them moments to share on social media.

PERSES Show and Fan Meeting

The campaign song and dance made their stage debut, followed by a meet and greet that connected PERSES with their fans and encouraged the community to share the campaign online.

Production and On-Site Delivery

One team managed production, staging, lighting, sound and attendee coordination, bringing the activity designs together into a complete live experience.

Campaign Results

1,000+Event attendees
9.3MOnline views
99%Satisfaction

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