Campaign Challenge
Yamaha needed standout social engagement across every major platform — coverage that didn't just reach people but got them to react, share and talk. The brief called for a full-funnel media plan that turned creative moments into measurable engagement at scale.
Our Approach
Full-Funnel Strategy
Developed a full-funnel media strategy across Facebook, Instagram, TikTok and YouTube Shorts.
Buying Architecture
Defined buying objectives, target audiences and budget allocation to align tightly with campaign goals.
High-Impact Content
Amplified high-impact creative built to earn views and engagement, not just impressions.
KPI Outperformance
Generated over 11 million views and 800,000+ engagements, exceeding campaign KPIs by 40%.
Campaign Results
The campaign generated over 11 million video views and 800,000+ engagements of high-impact coverage across Facebook, Instagram, TikTok and YouTube Shorts — exceeding campaign KPIs by 40%.