Campaign Challenge
Paran needed to launch its serum into Thailand's hyper-competitive TikTok beauty space and convert attention into trial and early sales momentum — fast. The challenge was building awareness and a buying habit on the same platform, inside a tight launch window.
Our Approach
TikTok-Tailored Strategy
Planned brand communication and a media strategy built specifically for TikTok to kick off awareness in the right cultural register.
Trial-Driving Campaign
Launched the serum campaign to drive product trial and early sales momentum from day one.
Awareness to Shop Funnel
Connected top-of-feed awareness directly to TikTok Shop, driving over 100,000 visits within three months.
Efficiency Optimization
Optimised the buy continuously to hold a 4–6x ROAS while scaling impressions past 10 million.
Campaign Results
The TikTok-first launch generated over 10 million impressions and drove more than 100,000 visits to TikTok Shop within three months — all while maintaining a 4–6x ROAS and establishing early sales momentum for the serum.