Campaign Challenge
For the 50th Anniversary of La Roche-Posay, the brand needed an event that did more than celebrate — it had to drive sales and social conversation in real time, through KOLs activated on the ground and live on stream.
Our Approach
KOL Event Strategy
Planned strategies and content with KOLs for event visits and live sessions at the 50th Anniversary event.
Live Commerce
Ran live sessions that converted event excitement into direct sales.
Engagement at Scale
Generated over 1,000,000 engagements from KOL content across the event.
Doubled the Target
Achieved a 40% engagement rate — double the initial 20% target.
Campaign Results
The activation generated over 2 million THB in sales value and 1,000,000 engagements from KOL content, achieving a 40% engagement rate — double the initial 20% target — alongside a clear lift in brand mentions and social voice.