Campaign Challenge
Ivy & Pollen had a premium floral product but no e-commerce infrastructure and no performance media to drive demand. To grow online it needed both built at once — a store designed to convert, and a media strategy disciplined enough to make every baht of ad spend work.
Our Approach
High-Converting Storefront
Built a high-converting e-commerce website from scratch — designed around the path to purchase, not just aesthetics.
Data-Driven Media Strategy
Developed and executed a data-driven media strategy across Google and Meta, mapped to the customer's buying journey.
Performance Optimization
Continuously optimised creative, audiences and bidding to push ROAS up while scaling order volume.
Scaling Demand
Scaled the winning campaigns to a sustained 1,200 orders per month without sacrificing return.
Campaign Results
The new store and data-driven media engine delivered 10x ROAS through Google and Meta Ads and a steady 1,200 orders per month — turning a startup florist into a thriving online business.