Campaign Challenge
Global needed to move from fragmented, ad-hoc marketing to a single, coherent brand and media system. The business had the offer — what it lacked was a corporate identity and an integrated communication plan that could run consistently across both offline and online channels. The brief: build the brand foundation, then run it as one connected engine that produces measurable leads.
Our Approach
Corporate Identity
Created the brand corporate identity from the ground up — the foundation every downstream channel would build on.
Communication Strategy
Outlined a unified offline and online communication strategy so every touchpoint reinforced the same message.
Integrated Execution
Executed advertising activities to plan across both offline and online media — managed as one connected system, not separate silos.
Lead-Quality Focus
Tuned the media mix toward qualified leads, delivering a reliable 40–50 quality leads every month.
Campaign Results
The integrated programme delivered over 60 million impressions and a steady flow of 40–50 quality leads per month — turning scattered marketing activity into a single, accountable brand and media engine.