Campaign Challenge
EVme operates at the intersection of EV mobility and lifestyle commerce — a category most agencies don't have a playbook for. The brand needed a growth engine that worked across awareness, consideration, and direct purchase simultaneously.
Our Approach
Always-On Performance Media
Built and optimised the Google, Meta, and TikTok ad accounts as a single performance system — measured against blended ROAS and category-rank improvement.
TikTok Shop Live Series
Produced a 12-episode live commerce series with rotating hosts, format experiments, and exclusive bundles — peaking at 50K+ concurrent viewers per episode.
KOL Partnership Programme
Activated lifestyle, mobility, and sustainability creators with long-form content series — building authentic category authority over 6 months.
Shopee Operations
Took over Shopee store operations end-to-end — listing optimisation, ads, flash sales, customer service — driving the store into Top 3 category ranking.
Campaign Results
Across 9 months, EVme grew revenue 6x, achieved Top 3 category rank on Shopee, and built a TikTok Shop Live audience that reliably drives sell-out moments on launch days.