Campaign Challenge
At the CeraVe Journey event, the brand needed KOLs to drive store visits and boost purchase intent on the ground — and live streaming to convert that energy into measurable sales and engagement.
Our Approach
KOL Content Plan
Collaborated with KOLs to plan content and live sessions that drove store visits and purchase intent at the event.
Live-Stream Selling
Ran live-streaming activities that converted event traffic into direct sales.
Sales & Engagement
Generated 1.6M+ THB in sales value and over 2,000,000 engagements from live activity.
Beat the Target
Achieved a 20% engagement rate against a 12% target, exceeding it by 8 percentage points.
Campaign Results
The event drove 1.6M+ THB in sales value and over 2,000,000 engagements from live-streaming, achieving a 20% engagement rate against a 12% goal — with a significant uplift in brand mentions and social voice.